The audio firm Novel continues to construct out its administration staff. The most recent rent is Indira Birnie, who joins Novel as Head of Advertising and marketing and Communications. She might be accountable for Novel’s advertising and communications technique and can lead on campaigns for the award-winning firm’s slate of recent present launches.
Birnie joins from Penguin Random Home, the place she labored since 2010, most just lately as a Senior Advertising and marketing Supervisor for the writer. And as Senior Supervisor of Penguin Audiences, she has spearheaded a rebrand of the Penguin Podcast, which launched final week. Final week, Birnie was shortlisted for Writer Podcast Hero of the 12 months on the Writer Podcast Awards, the place the Penguin Podcast can be shortlisted within the Finest Books & Literature Podcast class. In 2020, she was named the Bookseller’s Capturing Star – the primary ever marketer to be named on this place.
“I’ve had an exquisite time championing the voices of books and authors over the previous 12 years at Penguin Random Home. I’ll miss them and my colleagues, however I’m thrilled to be beginning a brand new chapter at Novel,” stated Birnie. “Podcasting continues to be as well-liked as ever and as an enormous admirer of the distinctive tales Novel is telling, I’m wanting ahead to getting into such a dynamic firm with large ambitions.”
Birnie has additionally labored as an Govt Producer on the youth tradition podcast This Is Spoke, which gained Shopper Media Podcast of the 12 months on the Marketing campaign Publishing Awards, a Bronze on the British Podcast Awards, and was named an Official Webby honoree.
“We’re thrilled that after an extended search, we’ve discovered somebody of Indira’s caliber to drive our advertising and PR efforts, at a extremely thrilling time for the corporate,” stated Matt O’Mara, Managing Director at Novel within the announcement.
The U.Ok.-based Novel stated final 12 months that it was placing extra deal with its podcast enterprise because it seemed to achieve extra listeners within the U.S. It signed a multi-year slate take care of iHeartRadio the most important deal of its sort for a U.Ok. podcast firm. Novel is producing a slate of iHeartRadio Unique podcasts that can result in the discharge of 11 new docuseries by 2024. The widespread thread among the many reveals is they’ll deal with “stranger-than-fiction” true tales.