PPDS, the unique world supplier of Philips digital signage, direct-view LED shows, {and professional} TV options, introduced—on Worldwide Ladies’s Day—the appointment of extremely completed AV advertising and marketing communications extraordinaire, Alison Maxson, as its new senior advertising and marketing supervisor for North America.
A part of PPDS’ continued drive and talent to draw the world’s main expertise, Alison—described by her former colleagues as a “devoted, sensible and tenacious skilled”—is a recognized and revered a part of the AV group, bringing over 17 years of top-level B2B advertising and marketing expertise to the ever-strengthening North American crew.
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Primarily based in Orlando, and reporting on to advertising and marketing director at PPDS, Ron Cottaar, Maxson can be chargeable for strategizing, coordinating and executing all PPDS advertising and marketing communications, channel, and commerce occasions in North America.
Her key aims embody growing model and product visibility for its complete vary of Philips skilled TVs, interactive shows, direct view LED, and digital signage options throughout all core markets, together with hospitality, retail, meals and beverage, training, healthcare, and company.
Commenting on her appointment, Maxson stated, “I’m delighted to have joined PPDS as the brand new senior advertising and marketing supervisor for North America and am really excited concerning the unbelievable alternatives that lay forward. 2021 was a defining 12 months for the enterprise, with the launch of a brand new model identification, the bulletins of extremely progressive and infrequently game-changing new merchandise, plus the entry into new markets. With these present options, backed by an enviable roadmap for 2022, there has by no means been a extra thrilling time for the corporate, and I’m thrilled to be part of it.”
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“We’re excited to have Alison on board as we take PPDS and our Philips skilled shows to the following degree in 2022 and past,” Cottaar added. “We needed to bide our time to seek out the best particular person for this necessary position, any person with expertise who shares the identical values as our personal. The wait was properly worthwhile.”
Worldwide Ladies’s Day
Along with enjoying an integral position in supporting the expansion of a number of the world’s main know-how firms, Maxson, like PPDS, can be a robust business cheerleader and advocate for selling equality and gender variety within the office.
In 2018, Maxson co-founded the Orlando Group arm of the AVIXA Ladies’s Council—a world group of AVIXA members and different professionals dedicated to supporting and empowering ladies who work within the know-how and AV business.
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In addition to an annual assembly throughout InfoComm, these native teams present extra alternatives for feminine members to satisfy in particular person or by way of video name, to be taught, coach, community, and construct lasting relationships with different ladies within the business.
Maxson added, “To place it merely, I really like the Professional AV business and the folks in it. I’ve all the time been of the mindset to problem and develop myself as knowledgeable marketer, whereas additionally serving to others, particularly my feminine colleagues and upcomers within the business, to do the identical, sharing my information and time. Collectively there’s nothing we are able to’t obtain.”
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Since inception, PPDS has adopted and acted on a robust world enterprise philosophy that each worker can be handled equally in employment and occupation no matter private background, race, gender, nationality, age, sexual desire, or non secular perception.
“When PPDS folks come collectively, the room comes alive,” stated HR director Johanna Klunder. “That is as a result of, for us, inclusion is not only a phrase, and our folks embrace variety and the alternatives and innovation that inclusivity and dealing as one engenders. Whether or not you’re working with the crew as a colleague or a accomplice, that is what makes the PPDS distinction.”
Chris Colpaert, normal supervisor at PPDS, added, “As a world crew, now we have an enormous vary of backgrounds, experiences and methods of interested by enterprise and life. At PPDS, everybody belongs. We thrive on our variations, utilizing them to problem boundaries and celebrating them for the distinctive benefits they carry. Collectively we’re crew PPDS: supportive, progressive, and agile.”