At Radix, we satisfaction ourselves on reaching new buyer segments by new and distinctive advertising campaigns, and 2021 was no exception!
From drawing consideration to laptop science schooling (or the dearth thereof) in marginalized communities to providing free entrepreneurial schooling for ideapreneurs and far more, our manufacturers saved elevating the bar to boost consciousness and adoption of our nTLDs.
Right here’s an in depth have a look at every marketing campaign and all that was achieved.
Table of Contents
.Tech Domains: StartIn.Tech
The yr of campaigns kicked off robust with .Tech Domains championing laptop science schooling for all. The marketing campaign sought to extend entry to laptop science for younger ladies and college students from marginalized communities.
Supported by our companions GoDaddy Professional, Namecheap, and Area.com, amongst others, it raised consciousness about equal entry to laptop science in colleges. The marketing campaign promised to donate 100% of gross sales proceeds for its period to Code.org, a company with a imaginative and prescient to see that each pupil in each college has the chance to be taught laptop science as a part of their core Okay-12 schooling. By the shut of the marketing campaign, a grand whole of $62,000 was donated to the trigger.
As a part of the marketing campaign, webinars created in affiliation with GoDaddy Professional & Main League Hacking (MLH) to extend consciousness garnered over 45,000 attendees.
.Tech Domains: Pitch.Tech
One other marketing campaign from .Tech Domains got here within the type of Pitch.Tech, in affiliation with Startup Grind.
The competition invited idea-stage entrepreneurs to win $10,000 in equity-free funding and over $100,000 in startup advantages.
The competition obtained over 150 entries and seven,000+ votes. With a deal with elevating consciousness for .Tech Domains, and thereby its adoption, the marketing campaign hit all of the candy spots as impressions on Twitter soared over 100K throughout the marketing campaign.
The successful pitch was for an AI-powered eNose for breast most cancers by urine testing.
.On-line Domains: .On-line Enterprise Academy
Enterprise homeowners seeking to transfer their companies on-line is a key market section for .On-line Domains. Aiming to deal with their commonest issues, .On-line Enterprise Academy supplied free academic programs from well-known digital and advertising personalities.
These fast and actionable programs have been particularly designed to empower individuals to take their companies on-line. Step-by-step tutorials by enterprise specialists like Ryan Foland, Jason Falls, and Kim Garst helped hundreds of fledgling on-line companies thrive on-line. As of now, over 10,000 lively sign-ups are registered for these enterprise and web site programs.
.Retailer Domains: IdeaTo.Retailer
.Retailer Domains’ #IdeaToStore contest, sponsored by Shopify, introduced forth practically 5,000 retailer concepts. The competition invited aspiring entrepreneurs to shed their vulnerability and share their concepts for an internet retailer. The winners walked away with money prizes as much as $30,000, together with unique Q&A and mentoring from the judges. The grand prize winner will even be featured on David Meltzer’s 2 Minute Drill; aired on Bloomberg TV and Amazon Prime.
The winner and runner-up, Indira Andrewin and Erika Warner respectively, have been each given an opportunity to pitch their concepts to a extremely achieved panel of judges together with 4 different finalists.
Judges for the competition included Seth Godin, Entrepreneur, Greatest-selling Creator, & Speaker; Natalie Ellis, CEO & Co-founder, BossBabe; Danielle Canty, President & Co-founder, BossBabe; John Lee Dumas (JLD), Founder & Host, Entrepreneurs on Hearth podcast; and Neha Naik, Sr Director of Channel Partnerships at Radix.
.Web site Domains: Begin.Web site
.Web site Domains’ #SiteIt contest, in partnership with Namecheap, evoked over 6,000 artistic concepts for an internet site. The competition invited individuals to place their artistic foot ahead and share their concept together with a novel .Web site area title for it.
The competition was judged by entrepreneur, enterprise govt, and unique Shark on ABC.com’s Shark Tank, Kevin Harrington. The winner, Teodor Rupi, bagged a 1-on-1 brainstorming session with the decide, $2,500 in money, a MacBook Air, and a hoverboard. The runner-up, Jaydev Sachdeva, took residence $1000 in money. Each additionally received a Web site Starter Package every from Namecheap.
Radix’s end-customer campaigns have frequently targeted on enabling budding entrepreneurs and offering a platform for brand spanking new concepts to return forth.