NEW YORK, Feb. 23, 2022 /PRNewswire-PRWeb/ — Realeyes, a pioneer in laptop imaginative and prescient and a focus AI, and Adelaide, a frontrunner within the area of evidence-based media high quality measurement, have introduced a partnership to align their best-in-class consideration measurement options, empowering advertisers to unlock the worth of consideration insights throughout each inventive and media.
Realeyes’ PreView answer helps entrepreneurs measure and predict how video creatives seize and retain consideration, after which encode the mind. This allows advertisers, publishers, and expertise platforms to ship the suitable inventive to the suitable audiences.
Adelaide’s AU is the selection of the most important manufacturers on the earth to measure omnichannel media high quality. AU evaluates hundreds of high quality indicators to foretell the probability of consideration to inventive, permitting entrepreneurs to make higher media funding selections and drive higher outcomes.
As a part of this partnership, Realeyes and Adelaide will equip advertisers with unified insights into how inventive and media work in tandem to seize consideration.
This partnership extends previous measurement and can assist advertisers to intelligently goal the media placements the place their inventive will work greatest, maximizing marketing campaign influence and rising effectivity.
Sooner or later, a streamlined model of Realeyes inventive metrics will probably be accessible in Adelaide’s dashboard. This can present a holistic view of a inventive’s and media’s mixed means to seize and maintain consideration and drive outcomes.
“Client consideration is the scarcest useful resource within the promoting business, and each marketer ought to concentrate on the way to greatest seize and retain it,” mentioned Paolo Provinciali, VP of Media and Information, US, Anheuser-Busch InBev. “This partnership may play a crucial position in advancing the science of consideration measurement and supply a greater understanding of how media and inventive work collectively to affect shopper habits.”
“Havas Media believes that significant consideration measurement stems from the intersection of robust inventive and sensible media investments.” Stated Mike Bregman, Chief Information Officer, Havas Media North America. “In right this moment’s noisy and distracting market, having options that may account for the efficacy of each is essential in delivering compelling outcomes for our purchasers.”
“We’re excited to work with Realeyes, as this partnership displays our shared dedication to the basic perception that new metrics have to be grounded in outcomes,” mentioned Marc Guldimann, CEO, Adelaide. “Our mixed information will allow advertisers to develop next-generation media methods that take into account two key drivers of marketing campaign success: media and inventive, leading to elevated consideration and higher outcomes.”
“We’re excited to accomplice with Adelaide to advance the promoting business’s adoption of consideration,” mentioned Mihkel Jäätma, co-founder and CEO, Realeyes. “Because the promoting business shifts from tonnage to high quality, bringing collectively inventive and media consideration metrics will end in smarter decisioning, increased ROI and higher buyer experiences.”
About Adelaide
Adelaide is a frontrunner within the quickly rising area of evidence-based media high quality measurement. Adelaide’s metric, AU, helps advertisers make higher media funding selections. AU is an omnichannel metric that evaluates hundreds of indicators to foretell consideration and drive extra environment friendly outcomes. Since 2019, Adelaide has enabled the world’s high manufacturers to know media high quality throughout their complete media spend and uncover useful optimization alternatives to scale back waste and drive higher outcomes. Named after the worldwide epicenter of evidence-based advertising and marketing in southern Australia, Adelaide is headquartered in New York Metropolis. For extra info, go to http://www.adelaidemetrics.com.
About Realeyes
Realeyes is a number one consideration information platform. Utilizing front-facing cameras and the newest in laptop imaginative and prescient and machine studying, Realeyes measures consideration of opt-in members as they watch video content material on-line. This empowers manufacturers, publishers and expertise platforms to foretell response and optimize their content material, in addition to goal the suitable content material to the suitable audiences. Based in 2007, Realeyes has workplaces in New York, London, Tokyo and Budapest. Companions embrace manufacturers corresponding to Mars Inc, Church & Dwight, Hershey’s and Expedia, businesses Ipsos, Dentsu and Publicis, and platforms corresponding to Google, TikTok, WarnerMedia and Teads. Go to realeyesit.com.
Media Contact
Kaitlin Nizolek, Adelaide, 1 2035177407, kaitlin@adelaidemetrics.com
Max Kalehoff, Realeyes, max.kalehoff@realeyesit.com
SOURCE Adelaide
