CHARLESTON, S.C., Feb. 22, 2022 /PRNewswire/ — B Squared LLC, a full-service advertising agency with nationwide and worldwide shoppers has rebranded to Encourage Company, a digital branding and content material company offering inspiring model improvement, content material advertising, media relations and company communications. The brand new title and id replicate the corporate’s distinctive tradition, values and mission to encourage the world, in addition to the transformation the corporate skilled within the final two years.
Encourage Company’s new title and id replicate the corporate’s distinctive tradition, values and mission to encourage the world.
“Early on when deciding a reputation for the corporate, I felt that Encourage Company was it, however knew we wanted time earlier than we ‘claimed’ that title,” mentioned Encourage Company President Juliette Bogus. “We regularly hear from our shoppers, companions and workforce how our work and lives encourage these round us, and I knew final 12 months that it was time to pivot—harnessing this new title and id to replicate who we actually are. We’re keen about our mission to assist firms unlock their inspiring potential and share it with the world.”
Based in 2013, the digital firm prides itself on its capacity to “right-size” groups for every consumer. Encourage does this by not solely hiring proficient staff to serve its shoppers, however by bringing on gifted freelance specialists for tasks. This enables the corporate to fastidiously scope tasks and produce on specialty workforce members to finest serve consumer wants. Encourage additionally gives workers augmentation for rising firms struggling to fill their open advertising, communications (public relations, media relations and inner communication) content material, social media, video and design positions. Whereas nonetheless business agnostic, the corporate focuses on key verticals of experience together with life sciences, medtech, digital well being and know-how (digital transformation).
Encourage’s enterprise mannequin is constructed round delivering inspiring content material and branding that resonates with our consumer’s inner and exterior audiences. The “Encourage Manner” is a three-part course of that enables the workforce to garner qualitative and quantitative data to tell the methods and ways to satisfy the consumer’s wants, in addition to handle advertising gaps and alternatives. Moreover, as a HubSpot Gold Licensed Associate, Encourage’s inbound advertising providers workforce will proceed delivering distinctive and complex campaigns for its shoppers that appeal to, nurture and convert leads.
“2020 was a transformational 12 months for us, as we skilled a floodgate of enterprise alternatives in our key specialties as a result of our profitable observe report,” continued Bogus. “This 12 months we’re centered on strategically scaling to satisfy the calls for of the industries we serve, whereas fastidiously rising our workforce of inspirers. We need to give our folks and shoppers distinctive, inspiring experiences by at all times delivering wonderful work and having enjoyable whereas doing it.”
Encourage Company shoppers embody Catalent Inc., World Surgical Company, MajorKey Applied sciences, Particular Wants Alliance, Strados Labs, College of Maryland BioPark and Zalgen Labs, to call just a few.
About Encourage Company
Encourage Company (Encourage) is a branding and content material advertising company serving to manufacturers discover their voice. Our function is to encourage the world by means of mission-driven content material that draws and retains goal audiences—whether or not that’s new prospects, VC, staff and/or expertise. We work throughout all kinds of industries and specialise in model improvement, content material technique, media relations and company communications — serving to manufacturers discover their souls. Encourage is at present hiring new expertise and onboarding proficient freelancers so as to add to our rising community of inspirers. For extra data: inspire-agency.com
Media Contact for Encourage Company:
Sarah Broome
714-469-9237
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SOURCE Encourage Company
