Chris Pritcher, RKD Group [courtesy]
RKD Group has appointed Chris Pritcher as chief government officer of the Dallas-based fundraising and advertising and marketing options supplier to North American nonprofits.
Pritcher succeeds Tim Kersten, who will transition to chairman of the board.
The agency stated that Pritcher brings 15 years of government nonprofit advertising and marketing management. He joins RKD after eight years as a strategic chief at Merkle Inc., the place he held positions that built-in knowledge, analytics, inventive, and technique capabilities towards vital progress and worth creation.
“I’m honored to be chosen as RKD’s subsequent chief government officer. Serving nonprofit shoppers is my house base—and it’s a privilege to hitch a company who delivers progressive technique and options that assist our shoppers thrive of their missions,” Pritcher stated in an announcement. “We’re a purpose-driven firm—enabling nonprofits to unravel a number of the most complicated issues on the earth—and I’ll do my greatest to serve our shoppers and groups in order that we are able to proceed to make the world extra humane, simply, and compassionate.”
A ardour for nonprofits
Kersten stated that Pritcher is uniquely certified.
“He has the expertise, imaginative and prescient and fervour for nonprofits that may proceed RKD’s acceleration because the main accomplice for nonprofits who need to develop. I’m assured that Chris’ deep expertise and management will efficiently lead the corporate ahead,” Kirsten stated in an announcement. “RKD is understood for its innovation and creativity in connecting donors with nonprofits. Chris’ views might be a robust asset as we construct on our success into the subsequent chapter of charitable giving.”
Earlier than Merkle, Pritcher labored for 10 years at Royall & Co., the place he held a number of positions as he superior via the corporate and helped to strategically scale Royall’s nonprofit direct advertising and marketing observe.
“RKD is a trusted accomplice for its shoppers. I’m humbled and excited to hitch this firm, work intently with Tim, the board and your complete RKD crew—to hear, study and collectively construct options that assist nonprofits succeed,” Pritcher stated in an announcement.
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