SAN JOSE, Calif.—Roku has launched Promoting Watermark, a free expertise to assist advertisers and publishers validate the authenticity of streaming video advertisements originating on the Roku platform.
In what Roku is asking the business’s first authentication answer constructed for TV streaming, Roku’s Promoting Watermark will present entrepreneurs assurances that their promoting spend is reaching actual Roku customers.
Advert expertise suppliers integrating Roku’s Promoting Watermark at launch embrace Foundation Applied sciences, Google, HUMAN, Innovid, and Magnite. Publishers utilizing Roku’s Promoting Watermark to promote their very own advert stock embrace Discovery, FOX, and extra. Moreover, OneView by Roku would be the first advert shopping for platform to supply advert stock robotically validated by Roku’s Promoting Watermark.
The expertise is designed to beat the issue of system spoofing, which happens when scammers faux {that a} desktop or cellular system is a TV streaming system.
To fight that, Roku’s Promoting Watermark integrates with the Roku working system to robotically confirm writer advert requests and impressions in order that advertisers know they’re reaching real Roku customers.
“As America’s No. 1 TV Streaming Platform, we’re uniquely positioned to assist the business preempt system spoofing,” stated Louqman Parampath, vp of product administration, Roku. “That is highly effective and free expertise that may assist advertisers speed up their shift to TV streaming with much more confidence.”
“Roku’s Promoting Watermark assures our advertiser shoppers that they’re shopping for real Discovery stock on Roku units,” added Invoice Murray, vp, programmatic options, Discovery. “We’re excited that Roku has introduced its knowledge, working system, and advert expertise collectively to simply stop advert spoofing.”
Extra data on Roku’s Promoting Watermark answer is obtainable right here.