SaaS, Expertise Chief Advertising Officer Jason Dyer Brings Go-to-Market Insights to Chief Outsiders

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Government management roles at Google, Nortel, and Nokia spotlight Dyer’s model constructing experience

Jason Dyer, CMO, Chief Outsiders

Executive leadership roles at Google, Nortel, and Nokia highlight Dyer’s brand building expertise

Government management roles at Google, Nortel, and Nokia spotlight Dyer’s model constructing experience

DALLAS, TX, March 23, 2022 (GLOBE NEWSWIRE) — Main know-how Chief Advertising Officer Jason Dyer has joined the crew of greater than 100 Chief Advertising Officers (CMOs) at Chief Outsiders, one of many nation’s high advertising and marketing consulting companies centered on strategic progress.

Dyer – with deep sensible expertise honed at such blue-chip manufacturers as Google, Nokia, and Nortel Networks – is out there for right-sized shopper engagements with the mid-market companies that comprise Chief Outsiders’ shopper base.

Lauded as a “scrappy broad-spectrum” marketer, Dyer delivers insights which have grown subscribers, revenues and gross sales. He’s significantly adept at getting ready corporations to take care of digital disruption and keep their aggressive benefit of their market.

Because the CMO at SaaS firm TrueSpot, Dyer’s efforts main each strategic and tactical advertising and marketing efforts helped the platform safe new funding whereas attaining triple-digit progress projections. He took his well-crafted progress components to the American Coronary heart Affiliation, the place, as Senior VP of Built-in Advertising, he led efforts to develop content material syndication attain from 4 billion to 36 billion yearly throughout the globe. This new content-monetization mannequin is answerable for a seven-figure income stream that the worldwide charity can now rely on to fund its charitable efforts.

An earlier spotlight, because the gross sales and advertising and marketing chief for QuickOffice, led to explosive software progress amongst Apple, Amazon, and Android markets and the eventual sale of the entity to Google.

“Jason applies many years of cell know-how knowhow to resolve issues for corporations dealing with disruption to speed up the enterprise and pressure exit occasions,” mentioned Clay Spitz, Managing Companion, Chief Outsiders. “Jason creates and implements methods and roadmaps that drive gross sales and construct model fairness for blue-chip manufacturers and start-ups alike.”

Dyer earned his MBA from Southern Methodist College, and holds a B.S. in Journalism and Promoting from the College of Nebraska, Lincoln.

About Chief Outsiders

Chief Outsiders, LLC is a nationwide “Executives-as-a-Service” agency, with greater than 100 fractional Chief Advertising Officers/Chief Advertising Outsiders (CMOs) engaged from coast-to-coast. In contrast to different strategic advertising and marketing and administration consulting companies, every CMO has held the place of VP Advertising or larger at a number of working corporations. Chief Outsiders have served on the chief crew of over 1,400 shopper corporations to drive progress technique and execution plans by providing instantaneous entry to expertise with extremely custom-made and versatile engagements.

Due to its market-based progress plans, high quality of management, and skilled crew, Chief Outsiders has been acknowledged for the previous eight years by Inc. Journal as one of many 5,000 quickest rising privately held corporations within the US, and was acknowledged in 2019 as a Forbes Small Large. Chief Outsiders’ CEO Artwork Saxby and Principal Pete Hayes are the co-authors of “The Development Gears: Utilizing a Market-Based mostly Framework to Drive Enterprise Success,” an Amazon #1 best-seller for enterprise house owners and CEOs. For extra details about the businesses who belief Chief Outsiders as their premier supply for enterprise progress acceleration, click on right here.

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CONTACT: Sterling Wilkinson Chief Outsiders swilkinson@chiefoutsiders.com



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