GURUGRAM, India, Jan. 18, 2023 /PRNewswire/ — Regardless of efforts by companies and governments to handle local weather change, a major hole stays between their commitments and actions. Silverpush, a frontrunner in contextual promoting, is taking motion to scale back carbon emissions through the use of its superior AI know-how. The corporate efficiently saved 1000 tons of CO2eq throughout the net.
Digital initiatives, together with promoting and content material consumption, contribute 3.5% to world greenhouse fuel emissions and are rising by 6% yearly, surpassing the aviation trade’s 2.5% share. (Learn extra)
To higher perceive the affect, it is necessary to notice that the emissions produced by serving a million advert impressions is equal to at least one metric ton of carbon dioxide, which is similar because the emissions produced by a round-trip flight between Boston and London for one passenger.
Concentrating on particular audiences in digital promoting contributes to a excessive carbon footprint.
Conventional focusing on strategies could generate excessive impressions, however they usually lead to wasted impressions as a result of random advert placement and focusing on the unsuitable viewers.
Contextual focusing on permits manufacturers to be extra environment friendly of their campaigns, decreasing the variety of impressions wanted by 20-25% in comparison with viewers focusing on, finally lowering the carbon footprint of their advert campaigns with out sacrificing attain.
Silverpush‘s superior AI know-how has been capable of ship over 4 billion related impressions for over 4000 campaigns for Fortune 500 manufacturers previously two years. Using contextual focusing on in these campaigns has resulted in a discount of 1000 tons of CO2eq emissions.
“Silverpush supplies exact and detailed focusing on choices, enabling manufacturers to realize their enterprise goals whereas managing the carbon emissions of their campaigns. By delivering related adverts, contextual focusing on can enhance the effectivity of promoting campaigns and reduce the variety of adverts exhibited to customers. This additionally reduces the power consumption of servers and units used to ship adverts, finally reducing the carbon emissions,” stated Kartik Mehta, Chief Income & Working Officer at Silverpush.
About Silverpush
Silverpush is an promoting know-how agency offering AI-Powered contextual options. The objective is to assist manufacturers and businesses goal related audiences with out meddling with their privateness. The corporate has labored with Unilever, Castrol, Nestle, Coca-Cola, Mondelez, and so on. Silverpush operates in 15+ international locations throughout South East Asia, the Center East, Africa, the USA, the UK, and India.
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SOURCE Silverpush