Scholl’s Wellness Firm has appointed Iris to its world inventive account, following a aggressive three-way pitch.
The opposite two businesses concerned within the pitch course of have been BBD Excellent Storm and St Luke’s, with Oystercatchers, Tina Fegent and MCA having assisted within the search and choice.
When the contract begins on 1 April, Iris will likely be accountable for driving ahead the concept of how the Scholl model will help with footcare and general wellbeing.
Adrian Mooney, vice-president of selling at Scholl, mentioned that Iris’ appointment was meant to “provoke a buyer reappraisal”, with the Scholl model at present most related to footcare.
He added: “Whereas it’s a model that’s been round for greater than 100 years, there may be an thrilling alternative to determine a robust wellbeing position for Scholl whereas creating nearer relevance with customers.”
Scholl has beforehand labored with Havas Germany.
Claire Humphris, CEO at Iris London, mentioned: “It’s not usually you get the prospect to work with a consumer group that has the extent of ambition that Scholl demonstrated to us all through the pitch course of. We’re actually excited to assist Scholl reinvent its 100-year outdated model.”
Final 12 months, Yellow Wooden Companions acquired Scholl from Reckitt Benckiser, reuniting it with its former sister firm, Dr. Scholl’s, following 37 years of separation. Dr Scholl’s was based in 1906 within the US.
Yellow Wooden acquired Dr Scholl’s from Bayer in 2019. The manufacturers will proceed to function individually and serve totally different markets.