The feds ought to examine rifles “insanely being marketed to kids,” Senate Majority Chief Chuck Schumer stated Sunday.
He referred to as out Wee 1 Tactical for its “JR-15″ weapon resembling AR-15-style assault rifles notoriously utilized in mass shootings across the nation.
The .22-caliber gun’s “small dimension, light-weight rugged polymer development and ergonomics are geared in direction of smaller lovers,” Wee 1 boasts on its web site.
“The very last thing we have to be doing is shrinking lethal weapons of battle and advertising and marketing them to younger kids,” Schumer stated in an announcement because the nation reeled from the newest mass capturing, wherein 10 folks have been killed Saturday evening in Los Angeles.
“We should cease the raining of bullets on kids and rein on this horrendous and gross advertising and marketing marketing campaign, so others identical to it don’t pop up. The [Federal Trade Commission] has the ability and the proof to take a tough take a look at this harmful ‘JR-15′ advertising and marketing effort,” the New York Democrat stated.
Highlighting that “folks beneath the age of 18 can’t personal a gun,” he requested “why is that this firm so fervently advertising and marketing to children?”
Wee 1, which is predicated within the Chicago space, didn’t instantly reply a Day by day Information request for remark.
The JR-15 was featured at a gun present final week in Las Vegas.
Over the summer time, Rep. Nancy Pelosi (D-Calif.) spoke on the Home ground beside a JR-15 advert together with graphics of pony-tailed skulls with inexperienced and pink pacifiers of their mouths. Pelosi, the Home speaker on the time, referred to as the advertising and marketing “disgusting.”
The gun producer seems to have toned down a few of its promotional efforts. However its web site nonetheless exhibits a baby aiming a rifle, with an grownup wanting on.
“It’s abundantly clear that the agency is making an specific effort to enchantment to kids so as to enhance gross sales of this lethal weapon,” Schumer wrote in a letter to FTC Chairman Lina Khan.
“Whereas Wee 1 Tactical’s advertising and marketing makes an attempt to make the weapon seem secure to be used by kids, it’s clearly no completely different than a lethal AR-15, which has already inflicted a lot hurt and unthinkable trauma on the kids of this nation.”