Annual Stacy’s Rise Challenge® winners introduced at the side of the discharge of Rise, a brief movie produced in collaboration with Reese Witherspoon’s media firm Hi there Sunshine and Ventureland Studios
PLANO, Texas, Jan. 20, 2023 /PRNewswire/ — Stacy’s Pita Chips continues its longstanding dedication of championing women-owned companies with the announcement of its subsequent Stacy’s Rise Challenge class, a grant and mentoring program for feminine entrepreneurs. And, new this 12 months, Stacy’s Pita Chips is honoring the resilience of ladies entrepreneurs who’ve confronted adversity and persevered by means of the discharge of Rise – a brief movie, produced in collaboration with Hi there Sunshine, that shall be celebrated as a part of Stacy’s Pita Chips sponsorship throughout the Sundance Movie Competition.
Created by PRETTYBIRD filmmaker Nisha Ganatra and that includes authentic poetry by No. 1 New York Occasions bestselling writer and performer Rupi Kaur, Rise illustrates the resilience of ladies at this time and people who got here earlier than them, bringing to gentle the dedication and behind-the-scenes struggles folks usually do not see. The movie spotlights the tales of Sajani Amarasiri of Kola Goodies, Jocelyn Ramirez of Todo Verde and Maria Jose Palacio of Progeny Espresso, three earlier winners of the Stacy’s Rise Challenge.
“Hi there Sunshine’s mission is to amplify ladies’s tales and experiences, and that is why it was so necessary for us to group up with Stacy’s Pita Chips for the Stacy’s Rise Challenge,” mentioned Witherspoon, Oscar-winning actress, producer and founding father of Hi there Sunshine. “I am so happy with what we created collectively and am excited for everybody to see Rise and be impressed by these unimaginable ladies.”
Rise: A Story of Resilience
Artistically accompanied by statistics and information headlines that body the extra societal context on the struggles ladies face at this time, Rise illuminates how ladies’s roots – the histories, voices and fortitude of those that got here earlier than – are a wealthy reserve of resilience that evokes their rise and continued struggle for progress. The movie was led by award-winning filmmaker, Ganatra, and practically all (92 %) of the first roles within the making of the movie had been comprised of ladies. Viewers can be taught extra in regards to the making of Rise right here.
As an official sponsor of the 2023 Sundance Movie Competition1, Stacy’s Pita Chips will display the brief movie at Stacy’s Roots to Rise Market in Park Metropolis. These not on the Sundance Movie Competition are invited to look at the Rise brief movie right here and on Prime Video2.
Roots to Rise Market
Stacy’s selected to assist the 2023 Sundance Movie Competition as an extension of its dedication to supporting inventive, revolutionary and visionary ladies. Because the premiere unbiased movie competition, Sundance supplies a mission-aligned platform to additional champion ladies’s voices in all areas of entrepreneurship and thru the ability of storytelling.
At this 12 months’s Sundance Movie Competition, Stacy’s Pita Chips is internet hosting Stacy’s Roots to Rise Market. The market will showcase merchandise from previous and current Stacy’s Rise Challenge winners. As well as, guests can view the movie at every day screenings and pattern quite a lot of snacks that includes Stacy’s Pita Chips merchandise. Stacy’s Pita Chips will even host a number of panels that includes Stacy’s Rise Challenge winners, the creators of the Rise movie, ladies in movie and leisure, and Stacy’s Pita Chips founder Stacy Madison.
The Stacy’s Roots to Rise Market shall be open to these visiting the Sundance Movie Competition from Friday, January 20, till Monday, January 23, at 660 Primary Avenue in Park Metropolis, Utah.
Introducing the Stacy’s Rise Challenge Class of 2023
Stacy’s Pita Chips has linked hundreds of feminine founders and supplied greater than $1 million in funding since 2017. To kick off 2023, Stacy’s is recognizing 14 feminine founders throughout the USA and Canada, enabling them to affix the intensive neighborhood of Stacy’s Rise Challenge winners.
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Dorielle Worth, Hallandale Seashore, Fla., co-founded EasyPeasie, dried, floor vegetable blends which are handy and nutritious “veggie-palate primers” to introduce greens to youngsters and construct lasting wholesome habits.
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Michelle Razavi, Los Angeles, Calif., based ELAVI, a line of gut-friendly, fitness-trainer permitted snacks designed to be loved anyplace and assist enhance cognitive focus, balanced temper, athletic restoration, and total vitality.
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Essilfua Bartels, Englewood, N.J., based EssieSpice, flavorful, small-batch sauces, dry rubs and condiments made with indigenous spices from Ghana and flavors from all over the world.
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Jane Barden, Durango, Colo., based Farm to Summit, a dehydrated meals firm on a mission to cut back meals waste and introduce extra flavorful and sustainable meals choices to the backcountry.
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Shelley Elkovich, Portland, Ore., based For Bitter For Worse, a line of refined non-alcoholic cocktails made with herbs and botanicals from the Pacific Northwest, aimed to create a extra inclusive consuming tradition.
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Diana Rios Jasso, Washington, D.C., based Jarabe Connoisseur Pops, which focuses on serving recent, handcrafted Mexican-style ice pops, an inspiration from her childhood upbringing of seeing her father promote paletas on the street corners of Los Angeles.
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Jacqueline Grady Smith, Somerville, Mass., based Not Simply Co., trendy, multipurpose sauces and dressings, created by two former cooking teacher mothers to assist take the wrestle out of dinner.
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Rhonda Cammon, Nashville, Tenn., based Completely Cordial, a line of versatile cocktail and mocktail mixers which are flavorful and easy to make use of, bringing mixology to properties with out the mess, fuss or expense.
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Patrice Cunningham, Washington, D.C., based Tae-Gu-Kimchi, a delicious-handcrafted Napa Cabbage Kimchi that makes use of her mom’s genuine recipe and captures the gorgeous custom of constructing this meals in each chew.
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Monica Sunny, Marietta, Ga., based The Chai Field, sustainably and ethically sourced Chai concentrates and loose-leaf tea blends rooted in bringing the normal craft of Chai making to mainstream customers.
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Carolyn Simon, Toronto, Ont., based Select Life Meals, plant-based Caribbean goodness with a mission to create nutritious alternate options to the Caribbean’s most beloved dishes so that everybody can take pleasure in them.
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Elaine Tan Comeau, Coquitlam, B.C., based Straightforward Daysies, an award-winning line of every day visible schedules with the purpose to assist youngsters, adults and households have happier and simpler days.
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Jolene Johnson, Tobique First Nation, N.B., based Wabanaki Maple, distinctive maple syrup created with a twist on the normal methodology and 100% Indigenous ladies owned.
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Kristyn Carriere, Edmonton, Alta., based 7 Summits Snacks tasty and purposeful superfood chocolate merchandise which are designed to ‘gasoline your subsequent journey.’
The winners had been chosen from a pool of greater than 9,000 candidates and can every obtain a $15,000 grant, in partnership with longtime grant companion Hi there Alice, in addition to incomparable mentorship and community-building alternatives. For the primary time, the Stacy’s Rise Challenge opened its functions to ladies founders based mostly in Canada, increasing the influence of this system past the U.S. with the assistance of recent Canadian companion, Ladies’s Enterprise Organizations of Canada (WEOC).
“Stacy’s Pita Chips is a model that believes that when one girl rises, all of us rise,” mentioned Rhasheda Boyd, vice chairman of promoting at Frito-Lay. “Ladies-owned companies solely obtain 2 % of enterprise capital fundingi, but companies based by ladies have a median return on funding of two instances per greenback investedii. Stacy’s is investing within the futures of women-led companies by means of the Stacy’s Rise Challenge. We’re excited to deliver consciousness to those exceptional ladies at a serious platform, the Sundance Movie Competition. This can give much more folks the chance to rally round them and be impressed by their resilience.”
Folks can go to stacysrise.com, the place they’ll be taught extra about this 12 months’s winners of the Stacy’s Rise Challenge and discover different assets to assist assist woman-owned companies of their native space. To see updates from Stacy’s Roots to Rise Market on the Sundance Movie Competition and future bulletins from Stacy’s, tune into the model’s social media channels.
About Stacy’s® Snacks
Stacy’s Snacks is without doubt one of the many manufacturers that make up Frito-Lay North America, the $19 billion handy meals division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Buy, NY. Study extra about Frito-Lay on the company web site, http://www.fritolay.com/ and on Twitter http://www.twitter.com/fritolay.
About Frito-Lay North America
Frito-Lay North America is the $19 billion handy meals division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Buy, NY. Frito-Lay snacks embrace Lay’s and Ruffles potato chips, Doritos tortilla chips, Cheetos snacks, Tostitos tortilla chips and branded dips, SunChips multigrain snacks and Fritos corn chips. The corporate operates 30+ manufacturing amenities throughout the U.S. and Canada, greater than 200 distribution facilities and companies 315,000 retail clients per week by means of its direct-store-delivery mannequin. Study extra about Frito-Lay on the company web site, www.fritolay.com, on Twitter (@fritolay), on Instagram (@fritolay) and on Fb (Frito-Lay).
About PepsiCo
PepsiCo merchandise are loved by customers a couple of billion instances a day in additional than 200 nations and territories all over the world. PepsiCo generated greater than $79 billion in web income in 2021, pushed by a complementary beverage and handy meals portfolio that features Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio contains a variety of gratifying meals and drinks, together with many iconic manufacturers that generate greater than $1 billion every in estimated annual retail gross sales.
Guiding PepsiCo is our imaginative and prescient to Be the World Chief in Drinks and Handy Meals by Successful with PepsiCo Constructive (pep+). pep+ is our strategic end-to-end transformation that places sustainability and human capital on the heart of how we’ll create worth and progress by working inside planetary boundaries and provoking constructive change for planet and other people. For extra info, go to www.pepsico.com.
About Hi there Sunshine
Based by Reese Witherspoon, Hi there Sunshine is a media firm that places ladies on the heart of each story it creates, celebrates and discovers. Hi there Sunshine tells tales throughout all platforms – from scripted and unscripted tv, characteristic movies, animated collection, podcasts, audio storytelling, and digital collection – all shining a lightweight on the place ladies at the moment are and serving to them chart a brand new path ahead. Hi there Sunshine can also be dwelling to Reese’s Ebook Membership and the newly launched RBC App. Quick rising in attain and affect, this neighborhood is propelled by significant connections with tales, authors and fellow members.
Hi there Sunshine is a part of Candle Media, an unbiased, creator-friendly dwelling for cutting-edge, high-quality, category-defining manufacturers and franchises. By bringing collectively elite expertise working on the intersection of content material, neighborhood, and commerce, it helps to place main leisure companies for accelerated, sustainable progress within the present market and past.
About Ventureland
Ventureland is an unbiased inventive studio that focuses on creating authentic leisure properties that spans conventional and rising media platforms, together with theatrical, streaming, podcasts, and extra. Based by Academy Award-winning producer John Battsek (One Day in September, Looking for Sugar Man) and PRETTYBIRD companions Kerstin Emhoff, Ali Brown and Paul Hunter, Ventureland collaborates with acclaimed filmmakers and the world’s high studios to ship award-winning movie and TV.
About Rupi Kaur
Rupi Kaur is a No. 1 New York Occasions bestselling writer, poet, and performer. A breakout literary phenomenon, Kaur wrote, illustrated, and self-published her No. 1 New York Occasions bestseller e-book, ‘milk and honey’ at 21-years-old. Since then, she has revealed one other three bestsellers which have bought over 11 million copies in 42+ languages. She was regarded ‘Author of the Decade’ by The New Republic and acknowledged on Forbes’ 30 below 30 record. Past the web page, Kaur self-produced Rupi Kaur Stay, the primary poetry particular of its form, on Amazon Prime. She additionally served as government producer on the characteristic movie ‘This Place’, which premiered on the Toronto Worldwide Movie Competition in 2022.
About Nisha Ganatra
Nisha Ganatra is a Golden Globe winner and an Emmy-nominated director and producer seamlessly working in commercials, tv, and movie. Nisha’s earlier characteristic movie credit embrace The Excessive Observe for Working Title and Focus Options starring Tracee Ellis Ross, and Late Evening, starring Emma Thompson and Mindy Kaling. On the TV facet, along with her award-winning work as a Director/Producer on Amazon’s ‘Clear,’ Nisha has additionally directed episodes of Ladies, Expensive White Folks, Mr. Robotic, Brooklyn 9-9, Black Monday and Welcome to Chippendales. Nisha’s award-winning marketing campaign, ‘Womb Tales,’ earned her many accolades, together with the Cannes Lions Grand Prix for Movie Craft: Directing. Nisha was additionally listed within the Cannes Lions’ Creativity Report because the #1 Director globally – a distinguished accomplishment that just one different feminine director has been awarded with.
1 Rise shouldn’t be an official number of the Sundance Movie Competition.
2 Amazon, Prime Video and all associated marks are logos of Amazon.com, Inc. or its associates.
i https://pitchbook.com/information/articles/female-founders-dashboard-2021-vc-funding-wrap-up
ii https://www.forbes.com/websites/allysonkapin/2019/01/28/10-stats-that-build-the-case-for-investing-in-women-led-startups/?sh=3d6b57f459d5
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SOURCE Frito-Lay North America