Susan Ahern of Clark Hill on growing advertising as a trusted voice within the boardroom – Passle CMO Sequence Podcast | Passle

For advertising and enterprise growth groups to have an actual influence on the expansion of their companies it’s so essential for them to have a voice within the strategic decision-making inside the agency.

We’re excited to cowl this subject on the Passle CMO collection podcast with Susan Ahern, Chief Advertising & Enterprise Improvement Officer at Clark Hill. Susan has remodeled the way in which that the Advertising and BD groups function inside Clark Hill, particularly within the See extra +

For advertising and enterprise growth groups to have an actual influence on the expansion of their companies it’s so essential for them to have a voice within the strategic decision-making inside the agency.

We’re excited to cowl this subject on the Passle CMO collection podcast with Susan Ahern, Chief Advertising & Enterprise Improvement Officer at Clark Hill. Susan has remodeled the way in which that the Advertising and BD groups function inside Clark Hill, particularly in the way in which that these groups ship and exhibit worth to the agency.

Will Eke hosts as he and Susan discover:

– The function for Advertising and BD as decision-makers influencing the course of the agency

– The coveted 2020 “Finest Advertising Initiative” award on the Managing Companions Discussion board and the dear knowledge that helped safe it

– The important thing to bringing the partnership round to the troublesome choices wanted for development

– Recommendation for CMOs and entrepreneurs seeking to affect the way forward for the agency See much less –