At present the AAMC (Affiliation of American Medical Schools) named Susan Cato as its subsequent chief communications and advertising officer (CCMO), efficient Jan. 15. She joined the affiliation as senior director of digital communications in 2020 and has served as appearing chief communications and advertising officer since 2022. Cato succeeds Elisa Siegel, who retired in June 2022 after practically 20 years of service to the AAMC and tutorial drugs.
As CCMO, Cato will work in collaboration with the AAMC Management Group and the Board of Administrators to guide the event, oversight, and implementation of a complete communications and advertising program to help the AAMC’s strategic priorities, model recognition, coverage priorities, status, disaster communications, digital expertise, and advertising campaigns.
“Susan has demonstrated her dynamic management model, collaborative method, and deep data of communications technique and innovation during the last yr as appearing chief communications and advertising officer, and I’ve nice confidence in her means to information our future efforts towards reaching our communications targets,” mentioned David J. Skorton, MD, AAMC president and CEO.
Previous to becoming a member of the AAMC, Cato spent greater than 20 years main digital technique and engagement efforts for trade associations, skilled societies, and nonprofit organizations; constructing and interesting communities; creating beneficial content material; internet hosting memorable experiences; and figuring out methods to foster connection via shared objective and co-creation. Her work has received quite a few awards, together with the 2018 Gold Excel Award for Plantae’s “Taproot” podcast, in addition to an Excellence in New Communications Award from the Society for New Communications Analysis of The Convention Board for the Plantae Group, and the 2021 Gold Excel Award for the AAMC’s strategic plan web site. In 2021, she acquired the AAMC Kat Turner Spirit of Excellence Award for her contributions to the affiliation.
“With a dedication to leveraging community-centric approaches in addition to worker and constituent engagement to help the AAMC’s mission, I’m thrilled to tackle the position of chief communications and advertising officer,” mentioned Cato. “I stay up for main our proficient staff of communications professionals to raise the visibility and recognition of the AAMC and its applications, providers, and merchandise in service to the tutorial drugs neighborhood.”