System1, Inc., an omnichannel buyer acquisition advertising platform, introduced right this moment that it has been named Microsoft Promoting’s 2021 Provide Companion of the 12 months Americas.
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“This recognition validates the collaboration and laborious work between each System1 and Microsoft groups. The belief our groups have constructed is extraordinary, and we’re thrilled on the alternatives that lie forward for our partnership”
The extremely coveted award is given to the provision accomplice who has proven excellence in partnership with Microsoft Promoting throughout the board. System1 has a longstanding relationship with Microsoft Bing spanning over 7 years, and repeatedly works with Bing to check and implement new merchandise and options. System1’s work with Bing on their new JavaScript assessments was one such instance famous within the awards.
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The JavaScript take a look at required shut collaboration throughout a number of groups from each System1 and Microsoft – Partnerships, together with product, engineering, and information to launch the take a look at over the course of a number of weeks. Initiatives this 12 months have resulted in Product Advert income greater than doubling over the past quarter, and non-billable visitors dropping by 50%. Further advantages achieved by means of these collaborations included greater high quality visitors throughout each networks, in addition to an improved finish person and advertiser expertise.
“This recognition validates the collaboration and laborious work between each System1 and Microsoft groups. The belief our groups have constructed is extraordinary, and we’re thrilled on the alternatives that lie forward for our partnership,” mentioned Kerstin Gibson, Senior Vice President Strategic Partnerships, System1.
“Microsoft Promoting is delighted to indicate our appreciation and rejoice System1 of their deserved win with the Provide Companion of the 12 months award. The caliber of nominations this 12 months was exceptionally excessive and showcases simply how limitless our companions are,” added Katherine Eills, International Companion and Awards Lead, Microsoft Promoting.
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