Final yr’s occasion raised over £100k for charity, with groups from manufacturers together with Simply Eat, Tesco, Boots, Camelot, British Gasoline, Mars and NatWest.
The Advertising Society has as soon as once more joined forces with Most cancers Analysis UK’s Stand As much as Most cancers marketing campaign to launch the advertising business’s annual ‘Sprintathon’ occasion.
Manufacturers, companies and media house owners are all invited to place a staff ahead for the two-hour charity occasion, wherein 105 groups of 4 will every full a relay of 400m (100m per particular person) back-to-back till they collectively cowl 42.2km, the gap of a marathon.
All raised funds will probably be cut up between Stand Up To Most cancers, the place they are going to be used to fund most cancers analysis, and The Advertising Society, the place they are going to be used to help future advertising expertise.
Final yr, 71 groups from manufacturers together with Simply Eat, Tesco, Boots, Camelot, British Gasoline, Mars and NatWest raised greater than £100,000 in complete.
There may be additionally a aggressive component to the occasion as every staff competes for the quickest lap, which final yr was claimed by advertising consultancy Ebiquity with a time of 51.7 seconds.
The annual mass participation occasion has been hosted in partnership with Most cancers Analysis UK and Direct Line Group since 2016. Final yr was the primary hosted by The Advertising Society.
The occasion has been described as a “mash-up” of the 60s’ British sport present ‘It’s a Knockout’, the Olympics and a college sports activities day. Altogether, the Sprintathon has raised over £600,000 for charity since launch.
Already 9 groups have registered to participate on this yr’s occasion, together with Direct Line Group, ISBA, Goodstuff, International Media, Mediacom, MRM and Mail Metro Media. Quite a lot of others have been confirmed in precept.
“In 2021 the advertising business got here collectively to smash a two hour marathon and lift over £100,000,” says Mark Evans, founding father of the Sprintathon and managing director of selling and digital at Direct Line Group.
In response to Evans, certainly one of his high highlights in a “considerably pandemic-scuppered 2021” was to see the staff from digital company Digitas run their lap in “full unicorn regalia”.
“I’m super-excited that we’re getting again on the observe once more to go even sooner and lift a lot wanted funds for Stand Up To Most cancers. So please get your staff concerned for probably the most enjoyable, inclusive and rewarding marathon that you’ll ever be part of,” he says.
The occasion will happen on 7 June at Battersea Park Millennium Enviornment. The fee to enter a staff is £1,000 plus VAT. Join now by way of the Advertising Society web site.