On the finish of each week we take a look at the important thing tales, providing our view on what they imply for you and the trade. From Terry Smith launching a recent assault on Unilever’s goal efforts to Sainsbury’s staving off competitors from the discounters, it’s been a busy week. Right here is my take.
New 12 months, similar challenges
That is the primary Your Advertising and marketing Week of 2023. For a lot of of you, your first full working week of the 12 months, which can inevitably have you ever pondering ahead. What we’ve realized prior to now 5 years is to anticipate the sudden. For now, nevertheless, the problems of the primary weeks of the 12 months will not be dissimilar to those who had been entrance and centre earlier than the interruption of cheese, wine and basic festive merriment.