Each B2B and B2C entrepreneurs say the first objective of content material advertising is to generate model consciousness, however they differ on the opposite high causes for creating content material, in keeping with latest analysis from Parse.ly.
The report was based mostly on information from a survey carried out in November 2021 amongst 832 B2B and B2C content material entrepreneurs.
Some 88% of all respondents (B2B and B2C) say a primary objective of content material advertising is to create model consciousness. Different high motivations embrace to coach the viewers (79% cite) and to construct credibility/belief (78%).
Second to creating model consciousness, B2B entrepreneurs say crucial objective for content material advertising is to generate demand/leads (85% cite). B2C entrepreneurs, however, cite educating the viewers as the subsequent most vital motive for creating content material.
B2B entrepreneurs are more likely than B2C entrepreneurs to say that content material advertising serves the needs of nurturing leads and driving attendance to occasions.
Concerning the analysis: The report was based mostly on information from a survey carried out in November 2021 amongst 832 B2B and B2C content material entrepreneurs.