{Photograph}: Shutterstock
Welcome to RB’s weekly roundup of the most recent developments in restaurant advertising.
Shoppers categorical their model loyalty in plenty of other ways.
Possibly they cruise by the drive-thru a number of instances every week. Possibly they hand over their information and join the loyalty program. Possibly they observe their favourite restaurant chain on Twitter and Fb and TikTok.
Or, MAYBE THEY GET THAT RESTAURANT’S LOGO FOREVER BRANDED INTO THEIR FLESH.
Coupon web site DealA surveyed social media information, particularly Instagram hashtags, to provide you with the manufacturers, throughout all industries, which can be probably the most tattooed on adoring followers.
By an enormous order of magnitude, Disney topped the checklist. I imply, that’s comprehensible when your model is actually cartoon characters.
Coca-Cola got here out as the preferred food-and-drink tattoo.
Probably the most-popular restaurant chain tattoo, although?
That honor goes to McDonald’s, the world’s largest chain.
Starbucks, recognized for its extremely loyal fan base that counts all the way down to Pumpkin Spice Latte season every summer season, was the one different restaurant model to even advantage a point out on the most-tattooed checklist.
Correlation doesn’t equal causation, in fact, however each chains have thriving loyalty applications proper now.
(For the file, I’ve only one tattoo—a small ampersand on the within of my left wrist—procured lengthy earlier than I knew in regards to the existence of &pizza.)
Shake Shack rides the Bitcoin wave
Higher-burger model Shake Shack is testing a brand new promo that awards prospects in Bitcoin.
Diners who pay through Money App debit card, the cellular cost service owned by Block (previously generally known as Sq.), can get 15% again in Bitcoin.
“We’re at all times engaged on modern methods to assist our followers get their ShakeShack, nonetheless and each time they need it,” CMO Jay Livingston mentioned in a press release. “Our Bitcoin rewards take a look at on Money App is an thrilling approach for us to find out about our friends and the way they wish to use cryptocurrency. As we take into consideration the long-term roadmap for ShakeShack, we see alternatives to proceed rising and growing these kinds of digital choices to offer friends with a frictionless, extra personalised expertise.”
Numerous chains have waded into cryptocurrency in current months. Sports activities Bar chain Wings & Rings mentioned earlier this 12 months it might begin accepting Bitcoin as cost from franchisees.
Late final 12 months, Burger Kinghanded out cryptocurrency to prospects in its loyalty program, most of it value little or no, however Whopper-eaters acquired the equal of tens of 1000’s of {dollars}.
St. Patrick’s Day roars again
I don’t know that I’ll ever overlook St. Patrick’s Day 2020 right here in Chicago, seeing the strains of oldsters outdoors Irish bars and eating places simply because the governor was ordering the whole state to quarantine due to this very new virus referred to as COVID-19.
Final 12 months’s St. Patrick’s Day was extra muted, with vaccines but to be widespread.
This 12 months, although? Eating places have suffered by delta and thru omicron; charges of COVID in lots of cities are hovering round 1%; masks and vaccine mandates have largely disappeared; and each prospects and operators are able to have a good time.
The St. Patrick’s Day promos are flooding in, from boneless wing offers from Hooters to LTOs just like the inexperienced Mint Matcha Frappe at Peet’s Espresso to the Fortunate Charms ice cream at Chilly Stone Creamery.
ICYMI
Anybody who cares about restaurant advertising ought to try this nice story from my colleague Joe Guszkowski, about how chains are pointing profitable promos at video avid gamers. It’s a demographic very worthy of consideration.
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