Tommy Hilfiger has a brand new recruit and he might be bringing with him a great deal of expertise when he joins the corporate later this month.
Dennis Seydel has been named senior vice chairman of promoting and communications for North America. He’s slated to formally come on board on March 28. Seydel, who’s relocating from Los Angeles to New York, will report back to Alegra O’Hare, the corporate’s world chief advertising officer.
The place that Seydel is taking on has been open since November 2020 and the North American workforce has been reporting on to the worldwide headquarters throughout that point.
Beginning in March of final yr, Seydel served because the chief model officer at Figs, in accordance with his LinkedIn web page. The direct-to-consumer well being care attire firm went public in Might 2021. Previous to that, he spent 16 months as head of promoting at Uber Eats. His résumé consists of an 18-month run as the worldwide head of promoting at YouTube Music and previous to that, 17 years at Nike in a wide range of totally different roles.
Revealing Seydel’s appointment, O’Hare mentioned in a press release that as a part of the North American management workforce, “He’ll drive the technique for translating our world advertising imaginative and prescient for the Americas in related methods with the aim to encourage our groups and have interaction our shoppers.”
Seydel joins the designer firm that’s immersed in advertising and new ventures. Having simply launched its “Make Your Transfer” world marketing campaign, Tommy Hilfiger, a PVH-owned entity, lately launched Group Tommy, a brand new community-led initiative designed to acknowledge the gaming world. On one other entrance, Tommy Hilfiger and Harlem’s Vogue Row named New York Metropolis-based designer Clarence Ruth as the brand new Legacy Problem winner.
At Hilfiger, Seydel will lead the technique for advertising and communications channels in North America with the aim to extend worth and ship extra affect. He has been tasked with growing and main a strategic framework to steer cohesive advertising and communications within the Americas.
His priorities will even embrace unifying media, in-store and on-line to boost the buyer journey.