WASHINGTON, Feb. 17, 2022 /PRNewswire/ — The District of Columbia Superior Court docket rejected the movement to dismiss a lawsuit introduced by Toxin Free USA towards grocery store chain ALDI Inc. alleging the corporate makes misleading sustainability advertising claims about ALDI’s recent Atlantic salmon merchandise.
The lawsuit alleges that ALDI’s use of the phrase “Easy. Sustainable. Seafood.” on the merchandise leads customers to consider that the salmon was farmed in accordance with excessive environmental and animal welfare requirements, however in actuality, the salmon are sourced unsustainably.
The grievance was filed in Might 2021, underneath the District of Columbia Shopper Safety Procedures Act (CPPA). The nonprofit is represented by Richman Legislation & Coverage. Toxin Free USA will not be asking the court docket for damages however seeks to finish ALDI’s illegal conduct directed at D.C. customers.
In denying ALDI’s movement to dismiss, the Court docket dominated that the nonprofit plaintiff had sufficiently alleged “factual content material that permits the Court docket to attract the cheap inference that the Defendant is answerable for the misconduct alleged.”
World Seafood Alliance (GSA), the main commerce affiliation for the worldwide seafood business, weighed in to assist dismissal through amicus temporary. Nonetheless, the Court docket rejected GSA’s argument that compliance with business finest practices or GSA’s personal Greatest Aquaculture Practices Certification essentially makes a seafood product “sustainable” within the eyes of cheap customers.
“We’re happy to see the court docket arise for customers and reject ALDI’s claims that no cheap shopper would consider its false statements,” mentioned Diana Reeves, Toxin Free USA government director. “Now we look ahead to holding ALDI accountable through the subsequent part of this authorized battle in our ongoing marketing campaign to guard customers from patently false advertising claims.”
Learn the court docket’s resolution right here.
GMO/Toxin Free USA is a nationwide 501(c)(3) nonprofit advocating for a clear, wholesome meals system and setting and educating customers in regards to the hazards of GMOs, artificial pesticides, and different toxins.
SOURCE Toxin Free USA