Twitter affords free adverts to manufacturers that publicize on its platform – WSJ

Jan 13 (Reuters) – Twitter Inc is providing free ads to manufacturers that publicize on its platform, an try to woo manufacturers again to the social-media platform, which has seen its advert enterprise deteriorate following Elon Musk’s takeover, the Wall Road Journal reported on Friday.

Twitter is dangling free advert area by providing to match advertisers’ advert spending as much as $250,000, the report stated, citing emails reviewed by the Journal.

Twitter didn’t reply to Reuters request for a remark after enterprise hours.

Reporting by Maria Ponnezhath in Bengaluru; Enhancing by Sandra Maler

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