Sellers’ need to develop their operations comes at a time when enterprise is robust. Based on the Q2 Cox Automotive Seller Sentiment Index, sentiment associated to the present market reached a document excessive in Q2 for each franchised and unbiased sellers, and the revenue index set a document excessive as nicely. The three-month market outlook index studying is a rise from final quarter and, importantly, equal to Q1 2020, the ultimate pre-COVID-19 studying.
“Whereas the outlook for dealerships has by no means been higher, sellers state that discovering staff is a problem as a consequence of folks not returning to their positions or the workforce post-pandemic,” mentioned Angela Drake, senior trade intelligence supervisor, Cox Automotive. “The standard lack of curiosity in working at dealerships is exacerbated this 12 months by pandemic-related stimulus cash and enhanced unemployment advantages. The excellent news is that our research discovered total curiosity in working at dealerships is rising, and a rising variety of staff in non-automotive jobs view their talent units as transferable to the dealership.”
Job Seekers Could Have Abilities Sellers Need, And Not Know It
When asking potential job seekers why they might not wish to work at a dealership, 32% point out they didn’t have the mandatory expertise. Nonetheless, the 2021 Dealership Staffing Research finds that Heavy Digital Sellers, these sellers that considerably spend money on digital retailing instruments, say the suitable worker does not want automotive expertise. As a substitute, they’re in search of the next traits:
- Keen to go above and past their particular job duties
- Good communicators throughout all communication channels (verbal, written, video, and so forth.)
- Can simply adapt to a shortly altering work setting
- Tech-savvy and comfy with studying new expertise
“As pandemic unemployment help winds down, sellers have the chance to advertise their job openings to a brand new group of job seekers who could not have thought-about working in a dealership,” mentioned Bob Kostkan, senior director at Cox Automotive College. “Job seekers with restaurant and retail expertise often have the mindset, potential and expertise to achieve success at a dealership however could not notice that automotive expertise is not a prerequisite for lots of the open positions. Essentially the most profitable sellers supply staff onboarding and complete profession growth coaching past what their OEMs supply to boost engagement and retention. In actual fact, the highest two hottest coaching enhancements indicated within the Dealership Staffing Research for now and into the long run are on-line/digital instruments and communication expertise.”
Cox Automotive 2021 Dealership Staffing Research Methodology
Knowledge for the Cox Automotive Dealership Staffing Research is gathered by way of on-line surveys. The outcomes have been based mostly on 440 franchised and unbiased dealership worker respondents, comprising 151 particular person contributors, 127 division managers and 182 dealership leaders, and 394 staff at non-dealership corporations, comprising 147 particular person contributors, 63 division managers, 147 leaders and 37 unemployed lively job seekers. Respondents have been based mostly throughout the nation and responded to the survey between Feb. 23 and March 10, 2021.
Obtain a abstract of the 2021 Cox Automotive Dealership Staffing Research. Discover out extra about Cox Automotive College.
About Cox Automotive
Cox Automotive Inc. makes shopping for, promoting, proudly owning and utilizing automobiles simpler for everybody. The worldwide firm’s greater than 27,000 crew members and household of manufacturers, together with Autotrader®, Seller.com®, Dealertrack®, Dickinson Fleet Providers, Kelley Blue E-book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are obsessed with serving to tens of millions of automobile customers, 40,000 auto vendor shoppers throughout 5 continents and lots of others all through the automotive trade thrive for generations to come back. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based firm with annual revenues of practically $20 billion. www.coxautoinc.com
SOURCE Cox Automotive
