Extremely Magnificence has crammed a key place in its C-suite.
The sweetness large mentioned in a put up on its LinkedIn web page that Michelle Crossan-Matos has joined the chief crew as its chief advertising officer. The appointment was efficient on January 17.
Within the function, Crossan-Matos will lead an expansive roster of selling and communications features that work “to have interaction our company, share our tales and unlock new, lovely prospects,” the corporate wrote. Crossan-Matos will oversee all built-in advertising, loyalty, inventive operations, retailer design, public relations, client insights and UB Media, the corporate’s retail media community.
“As a magnificence fanatic myself, I couldn’t be extra excited to deliver Ulta Magnificence’s mission to life and faucet even additional into the superpowers of this superb class,” Crossan-Matos mentioned on the LinkedIn put up.
Crossan-Matos joins Ulta from Samsung Electronics America, the place she spend 5 years, most lately serving as senior VP, chief advertising, citizenship & communications officer. Previous to that, she held varied management roles with Samsung, Vertu and Procter & Gamble, the place she gained in depth expertise in magnificence and private care, including serving as the worldwide status crew chief of name operations and as world model supervisor of superstar fragrances.
At Ulta, Crossan-Matos succeeds Shelley Haus, who died in June after a battle with most cancers. She had served as the corporate’s chief advertising officer since 2019.
“Shelley was a drive whose ardour and compassion have been equally matched,” Ulta mentioned on its LinkedIn web page on the time. “She was an progressive marketer, inventive storyteller and a people-first chief who noticed lovely prospects in all the pieces and everybody.”
In December, Ulta reported better-than-expected third-quarter earnings, income and comparable gross sales as consumers stored spending on magnificence regardless of larger costs. Income rose 17.2% to $2.3 billion, and internet revenue rose 27.5% to $274.6 million within the quarter (ended Oct. 29).
[Read More: Ulta soars in Q3 amid ‘sustained resilience” of beauty category; comp sales jump]
Throughout the first 9 months of fiscal 2022, Ulta opened 35 new shops, relocated 11 areas and reworked eight shops. It operated 1,343 shops on the finish of its third quarter.