AUSTIN, Texas–(BUSINESS WIRE)–Upland Software program (Nasdaq: UPLD) is happy to announce that the highly-anticipated Spring ’22 Launch for its content material operations product, Kapost, is now out there and in market. The newest launch from Kapost helps enterprise B2B advertising organizations extra successfully handle complicated content material operations from one central location, leading to greater revenue-generating campaigns and win charges.
“As a pioneer within the content material operations area, we proceed to assist our clients scale content material and interact audiences with options for probably the most complicated B2B advertising organizations,” says Patrick Morrissey, SVP and GM at Upland Software program. “The Kapost Spring Launch is the subsequent step in fashionable content material operations, delivering new performance to assist dynamic content material creation processes, cross-functional collaboration, and income group enablement.”
For enterprise advertising organizations, content material fuels all revenue-generating campaigns and actions – and with the ability to successfully handle all the lifecycle of content material from one central location is essential to their operational success. With Kapost, advertising groups can implement manufacturing and course of efficiencies, handle sources most successfully, enhance the client’s journey, and keep away from content material waste. The brand new options had been pushed by worth definition and iteration cycles with clients, whose suggestions instantly impacted the form and scope of the performance.
The Kapost Spring ’22 Launch contains new performance to reinforce clients’ current content material processes with dynamic workflow capabilities and extra collaboration and entry options, together with:
- Content material Levels – These expanded capabilities permit content material creators to construct and customise workflows into modular phases to satisfy their group’s course of wants. Content material Levels additionally uniquely permits parallel workflows to occur concurrently, enabling excessive performing content material groups to ship content material to advertising organizations extra effectively.
- Managed Entry on Content material – New permissions and management options allow Kapost admins to regulate who can view and edit particular person items of content material, permitting separate teams to work in Kapost whereas defending proprietary content material. Managed Entry on Content material provides content material leaders extra possession over entry and visibility on advertising content material, offering additional scalability throughout bigger, complicated B2B organizations.
- Concept Suggestions Loop – Permits Kapost customers to collaborate instantly with non-licensed Concept submitters by means of Kapost e-mail notifications.
- Gallery and Studio Enhancements – Consists of bulk actions on duties and deadlines, e-mail approver attachments, and expanded Gallery discipline tags and customized discipline show.
The Kapost Spring ’22 launch is accessible now. For extra details about Kapost, go to www.uplandsoftware.com/kapost, or contact Upland to see a demo.
About Upland Software program
Upland helps international companies speed up digital transformation with a strong cloud software program library that gives selection, flexibility, and worth. Our rising library of merchandise delivers the “final mile” plug-in processes, reporting, and job particular workflows that main cloud platforms and homegrown programs don’t present. We give attention to particular enterprise challenges and assist each nook of the group, working at scale and delivering fast time to worth for our 1,700+ enterprise clients. To be taught extra, go to www.uplandsoftware.com.