Vacation spot Better Victoria is trying to capitalize on the easing of COVID-19 measures this spring and summer time by investing $2.2 million into drawing guests to the area.
The tourism non-profit mentioned the quantity represents its largest-ever advertising marketing campaign, which can goal travellers in key markets all through Canada and the U.S. and intention to assist carry monetary restoration to the area. It marks a doubling of its pre-pandemic spending of $1.1 million in 2019 and was made attainable by considerably lowering overhead prices, elevated visitation in summer time and fall 2021, and strategic investments, the group acknowledged.
Starting in March, the marketing campaign will message leisure travellers in Vancouver and the Decrease Mainland, Calgary, Toronto, Washington state and California.
In a single day guests from Metro Vancouver have an 80 per cent return fee, in response to Vacation spot Better Victoria. Guests from Seattle and San Francisco spend 70 per cent greater than Canadian vacationers, making them one other core market.
Pre-pandemic, Alberta accounted for 17 per cent of Canadian guests to the area, whereas Ontario accounted for 12 per cent. The group has additionally pegged Toronto as a marketplace for development.
Advertising and marketing will probably be delivered by means of partnerships with ferries and airways, sports activities sponsorships, digital ads and occasions. It’ll deal with Better Victoria’s gentle local weather, boutique accommodations, historic structure and culinary scene.
The marketing campaign wraps up Aug. 20.
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