Vacation spot Better Victoria is seeking to capitalize on the easing of COVID-19 measures this spring and summer time by investing $2.2 million into drawing guests to the area.
The tourism non-profit mentioned the quantity represents its largest-ever advertising marketing campaign, which is able to goal travellers in key markets all through Canada and the U.S. and goal to assist carry monetary restoration to the area. It marks a doubling of its pre-pandemic spending of $1.1 million in 2019 and was made attainable by considerably lowering overhead prices, elevated visitation in summer time and fall 2021, and strategic investments, the group said.
Starting in March, the marketing campaign will message leisure travellers in Vancouver and the Decrease Mainland, Calgary, Toronto, Washington state and California.
In a single day guests from Metro Vancouver have an 80 per cent return charge, in accordance with Vacation spot Better Victoria. Guests from Seattle and San Francisco spend 70 per cent greater than Canadian vacationers, making them one other core market.
Pre-pandemic, Alberta accounted for 17 per cent of Canadian guests to the area, whereas Ontario accounted for 12 per cent. The group has additionally pegged Toronto as a marketplace for progress.
Advertising will likely be delivered by means of partnerships with ferries and airways, sports activities sponsorships, digital ads and occasions. It can give attention to Better Victoria’s delicate local weather, boutique resorts, historic structure and culinary scene.
The marketing campaign wraps up Aug. 20.
Plan your adventures all through the West Coast at westcoasttraveller.com and comply with us on Fb and Instagram @thewestcoasttraveller. And for the highest West Coast Journey tales of the week delivered proper to your inbox, join our weekly Armchair Traveller publication!