The primary sneakers to be launched underneath the partnership would be the Kobe 6 Protro “Mambacita Candy 16,” which can honor Gigi Bryant. All of the proceeds will go towards the Mamba and Mambacita Sports activities Basis.
Bryant and eight different folks, together with his 13-year-old daughter Gigi, died in January 2020 in a helicopter crash in California. He was 41 years outdated.
“I’m glad to announce that we are going to proceed my husband’s legacy with Nike and look ahead to increasing his and Gigi’s international affect by sharing the Mamba Mentality with youth athletes for generations to return,” Vanessa Bryant stated in a information launch.
The deal led to what grew to become some of the profitable sponsorships in historical past, serving to the corporate strengthen its place within the basketball area. After Bryant died, Nike shortly offered out of his clothes and sneakers.
“Kobe Bryant means a lot to so many people, not simply NBA followers however globally past the sport,” John Donahoe, president and CEO of Nike, stated in a information launch asserting the brand new partnership.
Nike and Vanessa Bryant will even work to ascertain a youth basketball middle in Southern California.