Vivvix Launches, Unifying Promoting Intelligence Companies from Kantar and Numerator
(NewsDirect)
Kantar at this time
declares the launch of Vivvix (
www.vivvix.com
), a brand new
operationally impartial model inside the Kantar Group, with a deep
specialism in syndicated aggressive promoting intelligence throughout
digital and conventional media, together with cell apps, streaming, and
social media. With Andrew Feigenson as CEO, Vivvix brings collectively
what was beforehand Kantar Media’s expansive syndicated media
protection with Numerator’s strong promoting inventive information
intelligence platform to create the world’s largest advert intel
firm.
Vivvix
units the brand new business commonplace; delivering essentially the most complete
promoting intelligence footprint accessible — protection of $250
billion+ in media spend and detailed descriptors for greater than 35
million inventive belongings. Vivvix delivers the sharpest, most well timed,
view into the evolving promoting panorama, serving the complete
ecosystem, together with main manufacturers, promoting company holding
corporations, and media homeowners.
Vivvix information and insights will likely be delivered in a
single advert intel platform combining user-intuitive instruments with a
common model taxonomy. With a customized person expertise,
entrepreneurs will be capable to rapidly uncover key aggressive promoting
insights to tell their model technique and drive media planning and
shopping for selections. Options together with AI-powered studies,
state-of-the-art advert search, customized dashboards and real-time
marketing campaign alerts will tackle entrepreneurs’ wants for clear, constant
and time-sensitive information to simply analyze competitor messaging and
methods in addition to visibility into breaking advert campaigns.
“We perceive the
velocity and competitiveness of the promoting market,” mentioned Andrew
Feigenson, CEO at Vivvix. “For the final yr, the companies in
North America have been working to deliver collectively all of the advert intel
specializations of Kantar Media and Numerator to allow shoppers to
make swift selections about aggressive maneuvers and the place to position
their advert {dollars}. In what will be one other dynamic yr within the
promoting business, we’re right here to supply advertisers, companies and
media homeowners with the readability they should win.“
For media homeowners, Vivvix
is a good new asset to drive income development, offering unparalleled
pattern information and intel throughout CTV, linear TV, digital, social, search
and conventional media. Advertisers will leverage the Vivvix advert
identification catalog to combine advert expenditure and incidence information
into their information ecosystems for deep evaluation to tell their very own
promoting methods.
“Staying present on promoting exercise inside the Fiserv
class seems like an unimaginable process in at this time’s surroundings,”
says Allie Amenta, VP, Enterprise Promoting & Model Technique
Supervisor at Residents Financial institution. “I depend on the Vivvix reporting for
cross-channel analyses, breaking exercise, and a view into competitor
market presence. Every day alerts flag something I ought to dig into and
affect weekly reporting compiled for our inner evaluation. I’m
excited to listen to of the formation of Vivvix, and the way they’ll deliver
shoppers extra related and correct intel of the advert panorama.”
“We’re
devoted to exposing the blind spots in at this time’s promoting
ecosystem and offering a 360’ view of the media panorama. We are going to
lead with innovation to generate the transparency wanted inside the
promoting intelligence house. As an impartial enterprise, Vivvix
will make investments closely in know-how that grows our shoppers’ success
price with sooner and extra insightful views into their panorama.”
Feigenson added.
About Vivvix
Vivvix delivers
successful readability to model entrepreneurs, promoting companies, and media
homeowners, by offering a larger understanding of their aggressive
panorama, which empowers shoppers to successfully make investments their
promoting budgets and acquire market share from their competitors.
Vivvix, shaped in 2023 by unifying the promoting intelligence
companies of Kantar and Numerator, provides essentially the most complete
promoting intelligence footprint accessible, together with the most important
inventive library and estimates of promoting market shares throughout
media varieties. Vivvix is part of the Kantar Group. For extra
details about Vivvix, go to
http://www.vivvix.com.
About Kantar
Kantar is the world’s main
advertising and marketing information and analytics firm. We now have a whole, distinctive and
rounded understanding of how folks assume, really feel and act; globally and
domestically in over 90 markets. By combining the deep experience of our
folks, our information assets and benchmarks and our modern analytics
and know-how, we assist our shoppers perceive folks and encourage
development.
About Numerator
Numerator is an information and
tech firm bringing velocity and scale to market analysis. Numerator
blends first-party information from over 1 million US households with
superior know-how to supply 360-degree client understanding for
the market analysis business that has been sluggish to alter.
Headquartered in Chicago, IL, Numerator has 2,000 workers worldwide;
80 of the highest 100 CPG manufacturers’ producers are Numerator
shoppers.
Contact Particulars
Kite Hill PR for
Vivvix
Geanna Diaz
Firm
Web site
Copyright (c) 2023 TheNewswire – All rights reserved.