Because the world’s largest advert intel firm, Vivvix is concentrated on offering profitable readability to the promoting market
New York, NY –Information Direct– Vivvix
Kantar at present pronounces the launch of Vivvix (www.vivvix.com), a brand new operationally impartial model throughout the Kantar Group, with a deep specialism in syndicated aggressive promoting intelligence throughout digital and conventional media, together with cell apps, streaming, and social media. With Andrew Feigenson as CEO, Vivvix brings collectively what was beforehand Kantar Media’s expansive syndicated media protection with Numerator’s strong promoting artistic information intelligence platform to create the world’s largest advert intel firm.
Vivvix units the brand new trade commonplace; delivering probably the most complete promoting intelligence footprint out there — protection of $250 billion+ in media spend and detailed descriptors for greater than 35 million artistic belongings. Vivvix delivers the sharpest, most well timed, view into the evolving promoting panorama, serving your entire ecosystem, together with main manufacturers, promoting company holding corporations, and media homeowners.
Vivvix information and insights shall be delivered in a single advert intel platform combining user-intuitive instruments with a common model taxonomy. With a personalised consumer expertise, entrepreneurs will be capable to shortly uncover key aggressive promoting insights to tell their model technique and drive media planning and shopping for choices. Options together with AI-powered studies, state-of-the-art advert search, customized dashboards and real-time marketing campaign alerts will handle entrepreneurs’ wants for clear, constant and time-sensitive information to simply analyze competitor messaging and methods in addition to visibility into breaking advert campaigns.
“We perceive the pace and competitiveness of the promoting market,” mentioned Andrew Feigenson, CEO at Vivvix. “For the final yr, the companies in North America have been working to carry collectively all of the advert intel specializations of Kantar Media and Numerator to allow purchasers to make swift choices about aggressive maneuvers and the place to position their advert {dollars}. In what will be one other dynamic yr within the promoting trade, we’re right here to supply advertisers, businesses and media homeowners with the readability they should win.“
For media homeowners, Vivvix is a good new asset to drive income development, offering unparalleled development information and intel throughout CTV, linear TV, digital, social, search and conventional media. Advertisers will leverage the Vivvix advert identification catalog to combine advert expenditure and incidence information into their information ecosystems for deep evaluation to tell their very own promoting methods.
“Staying present on promoting exercise throughout the Fiserv class appears like an inconceivable activity in at present’s setting,” says Allie Amenta, VP, Enterprise Promoting & Model Technique Supervisor at Residents Financial institution. “I depend on the Vivvix reporting for cross-channel analyses, breaking exercise, and a view into competitor market presence. Each day alerts flag something I ought to dig into and affect weekly reporting compiled for our inside evaluate. I’m excited to listen to of the formation of Vivvix, and the way they’ll carry purchasers extra related and correct intel of the advert panorama.”
“We’re devoted to exposing the blind spots in at present’s promoting ecosystem and offering a 360’ view of the media panorama. We’ll lead with innovation to generate the transparency wanted throughout the promoting intelligence house. As an impartial enterprise, Vivvix will make investments closely in know-how that grows our purchasers’ success charge with sooner and extra insightful views into their panorama.” Feigenson added.
About Vivvix
Vivvix delivers profitable readability to model entrepreneurs, promoting businesses, and media homeowners, by offering a higher understanding of their aggressive panorama, which empowers purchasers to successfully make investments their promoting budgets and acquire market share from their competitors. Vivvix, fashioned in 2023 by unifying the promoting intelligence companies of Kantar and Numerator, affords probably the most complete promoting intelligence footprint out there, together with the biggest artistic library and estimates of promoting market shares throughout media varieties. Vivvix is part of the Kantar Group. For extra details about Vivvix, go to http://www.vivvix.com.
About Kantar
Kantar is the world’s main advertising information and analytics firm. We now have an entire, distinctive and rounded understanding of how individuals assume, really feel and act; globally and regionally in over 90 markets. By combining the deep experience of our individuals, our information sources and benchmarks and our progressive analytics and know-how, we assist our purchasers perceive individuals and encourage development.
About Numerator
Numerator is an information and tech firm bringing pace and scale to market analysis. Numerator blends first-party information from over 1 million US households with superior know-how to supply 360-degree shopper understanding for the market analysis trade that has been sluggish to alter. Headquartered in Chicago, IL, Numerator has 2,000 workers worldwide; 80 of the highest 100 CPG manufacturers’ producers are Numerator purchasers.
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Kite Hill PR for Vivvix
Geanna Diaz
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