Vanderbilt College’s athletics program introduced its new brand on Tuesday (March 22) and quite a few customers on social media weren’t in favor of the change.
Vanderbilt Athletics shared a reveal video on their verified Twitter account, which detailed the personal school’s historical past and concluded with the brand new brand, a gold letter “V,” which changed its way more standard “Star V” brand.
“We’ve launched a refreshed visible id designed to replicate our ahead momentum and to construct satisfaction and visibility throughout the establishment and athletics program,” Vanderbilt Athletics posted.
USA TODAY‘s Christian D’Andrea, a Vanderbilt College alum, known as the brand new brand “an amazing self-inflicted wound” in an article in regards to the change revealed on Tuesday.
“That new imaginative and prescient, and I can not state this plainly sufficient, sucks,” D’Andrea wrote. “Vanderbilt College gave a small however passionate fanbase a change they didn’t ask for. They eradicated an recognizable icon of their religion with a generic, online game create-a-team, Microsoft Phrase-looking brand that’s the reverse of particular. It’s rote. It’s cliche. It’s the Villanova brand in a special gradient.”
“Vanderbilt” was additionally trending on Twitter after the title change with quite a few sports activities followers joking on the college’s expense.