MGA Leisure/Amazon
Few names are hotter on the earth of dolls proper now than LOL Shock. The large-headed, millennial-inspired style dolls include a number of equipment and parts, every of which comes individually wrapped.
MGA Leisure launched LOL Shock! Dolls in late 2016, utilizing a daring advertising and marketing plan and a TV promoting funds of exactly zero. Now that they are coming into their fifth vacation season, LOL Shock dolls are extra fashionable than ever, with featured spots on Amazon’s record of hottest toys of 2021 and Walmart’s 2021 Prime-Rated by Children Toy Record.
CBS Necessities has the lowdown on what makes the dolls so fashionable, which of them your youngsters need this vacation season and why you must begin purchasing for them now.
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Why LOL Shock! dolls are so fashionable
MGA Leisure/Amazon
It is not simply the big eyes and eye-popping colours which can be mesmerizing followers. Every doll is a full-on, multi-layered, unboxing expertise — with a social-media-influencer observe report to show it — the place each little accent has its personal tiny container to open.
“The way in which we designed the unboxing expertise — the seven layers of shock — actually kicked off the craze again once we first launched,” Isaac Larian, CEO of MGA Entertainmen tells CBS Necessities.
Truly, that is solely a part of why the dolls broke massive. The opposite half was the corporate’s pretty daring — for 2017, that’s — toy advertising and marketing plan. As a substitute of blowing tens of millions on TV adverts that at present’s youngsters do not actually watch, Larian despatched his dolls to pint-sized social media influencers, together with Everleigh Soutas, who was 4 in 2017. Her L.O.L. Shock unboxing video (that includes many exclamations of “soooo cooool!”) has since been seen greater than 5 million occasions.
“It was a serious, main danger,” Larian recalled again then. “‘Trigger no one’s finished it earlier than. And all people stated, ‘My God, that is gonna fail and this isn’t gonna work.'”
The world of LOL has expanded dramatically since its early days, and now contains the OG Shock dolls, LOL! OMG, LOL Tweens, OMG Guys, automobiles, mansions, LOL Shock video video games and even “LOL Shock: The Film,” just lately a prime 10 hit on Netflix.
What it’s good to find out about purchasing for LOL dolls this vacation season
MGA Leisure/Amazon
This season, Larian anticipates that the most popular objects from the LOL Shock franchise would be the LOL Shock Home of Surprises, LOL Film Magic Studios and LOL Shade Change. Because of provide chain points, a few of the fashionable dolls and units are already bought out, forcing the corporate to satisfy solely about 65 p.c of this season’s demand, Larian stated.
His recommendation is to begin procuring now — a mantra echoed by transport and logistics consultants worldwide.
“The American client’s shopping for power is so robust and epic that we won’t soak up all this cargo into the home provide chain,” says Gene Seroka, director of the Port of Los Angeles, stated in mid-October.
LOL Shock OMG Film Magic Studios
MGA Leisure/Amazon
This one-and-done present contains 12 dolls (two OMG, six LOL Shock, two Pets and two Lil Sisters); extra 70 items to unbox; and packaging that doubles as a film studio, with 4 phases and a inexperienced display.
LOL Shock OMG Film Magic Studios, $95 (lowered from $136)
L.O.L. Shock! Remix Hair Flip Tots: $8
Goal
This L.O.L Tots doll contains 15 surprises to unbox, together with hair clips, an outfit and even a music. It is the present that retains on giving — and it is half off at Goal proper now.
L.O.L. Shock! Remix Hair Flip Tots with Hair Reveal and Music mini figurine, $8 (commonly $16)
LOL Shock! Shade Change Bubbly Shock
MGA Leisure/Amazon
Out there in orange and pink, this set includes an LOL Shock doll and pet, hidden in a heart-shaped bubble that modifications colour when moist and that doubles as a handbag. It additionally includes kinetic sand and 6 extra enjoyable unboxing alternatives.
LOL Shock! Shade Change Bubbly Shock, $29
LOL Shock OMG Home of Surprises
MGA Leisure/Amazon
Launched in August 2021, the L.O.L. Shock! OMG! Home of Surprises picket dollhouse provides 4 tales and ten totally furnished rooms for L.O.L. Shock and OMG dolls to play. A spiral slide, an elevator that hits each flooring, light-up hearth pit on the rooftop patio, and a swimming pool prepared for water are only a few of the mansion’s options. Dolls are usually not included.
LOL Shock OMG Home of Surprises, $159 (lowered from $229)
LOL Shock OMG Glamper
MGA Leisure/Amazon
Launched over the summer time, the LOL Shock OMG Glamper multi-tasks as a toy automotive, home, runway and light-up pool, boasting a whopping 55 items to unbox. It matches each LOL Shock dolls and the bigger OMG fashions, providing locations for them to eat, sleep, social gathering and even apply make-up.
LOL Shock OMG Glamper, $85 (lowered from $100)
LOL Shock! Tweens Doll
MGA Leisure/Amazon
LOL just lately launched their Tweens line, sized between LOL and OMG dolls. Every of the 4 Tweens comes with 15 equipment to unbox, and packaging that doubles as a bed room playset.
LOL Shock Tweens, $18 (lowered from $20)
LOL Shock! OMG Moonlight BB
MGA Leisure/Amazon
One other current launch from the LOL lineup, OMG Moonlight B.B. provides 20 items to unwrap, and a field that transforms right into a playset.
LOL OMG Moonlight B.B. $25 (lowered from $28)