Matthew Stafford’s AT&T business runs simply 31-seconds-long, nevertheless it manages to pack fairly a bit into its comparatively brief runtime. The advert facilities on an AT&T worker named Lily as she teaches Stafford how one can deal with in-store telephone trades, telling him about how AT&T clients can commerce sure outdated telephone fashions for brand spanking new ones. Their dialog takes a enjoyable, meta flip when Stafford asks, for clarification, if the deal signifies that folks can commerce in an outdated telephone that they’ve “had for 12 years and beloved each minute of” in alternate for one that’s higher fitted to their present lives.
Because the advert’s ultimate second, which sees Stafford breaking the fourth wall by trying to the business’s digital camera and winking, confirms, Stafford’s strains are all in reference to his choice in 2021 to go away the Detroit Lions for the Los Angeles Rams. His assertion {that a} buyer will “always remember” their outdated telephone even when they take pleasure in “rapid success” with their new one is, in different phrases, a message to Detroit Lions followers in all places that he nonetheless holds plenty of affection for his outdated group. Understandably, the advert goes over nicely with soccer followers proper now.
On Twitter, @aharris016 tweeted, “Whoever got here up with the Matthew Stafford business for @ATT is [a] pure genius. Probably the greatest I’ve [seen] in a very long time,” whereas @WillBradshaw24 wrote, “That Matthew Stafford AT&T business is high tier.” Echoing these sentiments, @realEthanPalm known as the business “advertising and marketing genius.” Elsewhere, @JGreenwich admitted, “I lowkey love the Matthew Stafford AT&T business and I am not sorry.”
All of which is to say that it appears like Matthew Stafford’s new AT&T business has labored out fairly nicely for each events.