The Euphoria star is again for her newest marketing campaign as world ambassador for the style home.
The Euphoria star is again for her newest marketing campaign as world ambassador for the style home.
Dancing from backstage to the sunny streets of the Warner Bros. Studios, Zendaya is again for one more advert marketing campaign with Valentino. The Euphoria star grew to become a worldwide ambassador for the Italian style home in 2020, and since then has fronted a number of campaigns and has worn numerous items from the home to purple carpets.
For his or her newest marketing campaign, Rendez-Vous, the style home is specializing in the connection between “the within and the surface”, and between “a persona’s intimacy and social relationships.” The video commercial reveals Zendaya occurring a metaphorical journey, whereas utilizing dance to indicate the physique’s motion. Choreographed by Stephen Galloway, and set to the notes of Crytalised by The XX, the advert evokes a religious feeling, and permeates a way of group.
The backstage world, designed by Completely satisfied Massee, is the place the group shines. Right here, Zendaya meets along with her stylist, Regulation Roach, Valentino Artistic Director Pierpaolo Piccioli, and different bystanders. They assist her get able to tackle the surface world, and function her group of individuals for help.
Marcell Rev, the cameraman for Euphoria, and Scott Sakamoto comply with Zendaya all through the totally different settings. They play with mild to present off the texture of an 80’s movie. In a world filled with neutrals, Zendaya shines within the brilliant colours of the Rendez-Vous assortment.
The Rendez-Vous marketing campaign ends with Zendaya strolling again to the road. She wears a vibrant, flowy yellow costume and is adopted by a group of dancers. It reveals Rendez-Vous that means: “reciprocity of identities and the facility of curiosity are the implications of this human connection.”