SANDPOINT, Idaho – Litehouse, Inc., BB #:171389 a 100% employee-owned firm and chief in refrigerated salad dressings, dips, sauces, cheese and different progressive client packaged items, immediately introduced the appointment of Paul Hemingway as Vice President of Advertising and the promotion of Brad Horn to Senior Vice President of Gross sales and Advertising.
The duo will collaborate with executives throughout the corporate to construct on the management place of the Litehouse model and drive retail development for the corporate’s rising portfolio of rising manufacturers.
“The acquisition of manufacturers like Sky Valley and Veggiecraft Farms, coupled with the continued impacts of the pandemic, have created new alternatives for us to shake-up our method to retailer assist and client engagement,” stated Kelly Prior, President and CEO, Litehouse, Inc.
“Of their respective roles, Brad and Paul will deal with implementing new methods and ways that additional synergize gross sales and advertising efforts firm extensive, whereas additionally supporting our multi-brand technique and positioning and delivering on our employee-owner worth proposition.”
Hemingway brings greater than 20 years of name advertising expertise at main client meals firms, together with J.M. Smucker Firm, Coca-Cola and Wendy’s, in addition to eegee’s, Abbott Laboratories and Kimberly-Clark. Throughout his time at J.M. Smucker Firm and Coca-Cola, he established long-term innovation plans to attain income goals, oversaw model launches, together with model technique, commercialization, retail sell-in and promoting, led commercialization and advertising plans for brand spanking new choices and managed strategic enterprise relationships.
In his new function as Vice President of Advertising at Litehouse, he’ll deal with driving development for retailers by progressing manufacturers like Litehouse, Veggiecraft Farms and Sky Valley that ship merchandise on the cornerstone of nice taste made with the most effective substances.
Horn joined Litehouse in 2020 as Vice President of Retail Gross sales, main and overseeing the retail gross sales group. In his new place as Senior Vice President of Gross sales and Advertising, he’ll deal with aligning gross sales and advertising efforts to finest assist Litehouse, Inc. technique, innovation and product growth, in addition to channel and digital development, together with e-commerce, membership and worth added.
About Litehouse, Inc.
Litehouse, Inc. began within the Hope, Idaho restaurant of the Hawkins household over 50 years in the past. Since then, it has change into a frontrunner in refrigerated salad dressings, dips, sauces, cheese, and different progressive client packaged items, manufacturing these scrumptious merchandise at its 5 U.S. amenities based mostly in Idaho, Michigan, Utah, and Virginia. The various portfolio of Litehouse, Inc. manufacturers contains Litehouse, Inexperienced Backyard, Organicville, Sky Valley and Veggiecraft Farms, with merchandise accessible by way of basic retail, e-commerce, foodservice, deli, member shops, and value-added items, together with meal and salad kits. Litehouse is proud to be 100% employee-owned, and every one of many employee-owners delivers on excessive requirements of high quality and innovation.
For extra info, go to www.litehousefoods.com.